Soul Camp
Soul Camp is an upscale adult sleepaway camp that values spiritual healing, awesome activities, and whole food diets. Soul Camp is set to launch an expansion of their brand called Soul Retreat this coming year, featuring luxury cabins and excursions. Creating a redesigned website to bridge the gap between their existing fun energetic brand and their new upscale events was crucial to allow a cohesive user experience. Using photo effects inspired by indigo dyeing textures, Soul Camp’s tie-dye vibe quickly became as upscale as their new camp experiences.
Creating a redesigned website to bridge the gap between their existing fun energetic brand and their new upscale events was crucial to allow a cohesive user experience. The unrefined edge of the hero banner was inspired by indigo dyeing textures allowing Soul Camp’s tie-dye vibe to quickly become as upscale as their new camp experiences.
COLLABORATORS
This project was done for class credit at The Art Institute of Portland. Soul Camp is the owner of all of the images and brand identity.